KATIE SPOHN
KATIE SPOHN
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Action Auto Rebrand

Branding, Visual Research, Creative Process

Action Auto Systems, an automotive repair shop located in Minneapolis, Minnesota is a family owned business that started in the 1970's. Passed down through generations, the company represents stability and family friendly customer service that comes with a diverse yet reliable clientele.   

With a focus on their homegrown and retro roots, I wanted to give the brand a relatable yet modern upgrade. The new logo was then applied across their print and signage platforms for a cohesive visual identity

SELECTED SKETCH IDEATIONS

DIGITAL EXPLORATION

REFINED IDEAS

FINAL DESIGN